Our Standards
Built for breath you don't have to think about.
We don't believe fresh breath should depend on masking odor with stronger flavor. CLEAR is built around the oral environment itself — combining purpose-selected ingredients that support microbiome balance, odor management, saliva and enamel.
Built around the mouth. Not the mint.
Fresh breath is more than flavor. Odor-causing compounds, the oral microbiome, saliva and the condition of the mouth can all influence how fresh your breath feels throughout the day.
That's why CLEAR uses multiple complementary pathways instead of relying on one strong mint sensation to create the impression of freshness.
Every ingredient earns its place.
CLEAR wasn't built by stacking trendy oral-care ingredients into the longest possible label.
Each ingredient was selected for a specific role within the oral environment — from microbiome and odor support to saliva, enamel and daily oral wellness.
The ingredient name isn't the whole story.
Two products can list “probiotics” or “hydroxyapatite” and still be very different formulas.
Strain identification, ingredient form and how each component fits into the larger oral-support system all matter.
Know what you're chewing — and why.
We want every ingredient in CLEAR to have a clear reason for being there.
We'd rather earn trust than oversell fresh breath.
Bad breath can have many causes. Diet, hydration, dry mouth, smoking, oral hygiene, dental conditions and other factors may all play a role.
CLEAR exists to provide thoughtful daily oral wellness support — not to pretend one chewable replaces proper dental care or solves every possible cause of bad breath.
Don't promise that a mint or chewable can fix every cause of bad breath. Build a better daily oral environment instead.
Fresh breath, built on a better foundation.
Five purpose-selected ingredients working across the oral environment — without relying on mint alone.
Explore CLEAR