About Us
Bad breath should be off your mind.
CLEAR was created for something deceptively simple: the freedom to stop thinking about your breath. To lean closer. Speak freely. Laugh without calculating the distance between you and someone else.
“Fresh breath is not the destination. Forgetting about your breath is.”
The CLEAR philosophyBecause bad breath takes up more space than it should.
Bad breath is rarely just about breath.
It's the second thought before leaning in. The hand discreetly covering your mouth. The mint before the meeting. The gum before the date. The question quietly sitting in the background: “Can they smell it?”
You can brush. You can rinse. You can carry mints everywhere. And somehow, for many people, that uncertainty still comes back.
CLEAR was built for the moment when you stop wanting to manage around bad breath — and start wanting it off your mind.
Freshness should feel effortless — not temporary.
The oral-care aisle has spent decades teaching us that freshness should taste stronger.
Stronger mint. Stronger rinse. Stronger flavor.
But covering an odor and supporting the environment where that odor develops are not the same thing.
CLEAR takes a different approach: support the oral environment from multiple angles and let freshness become the consequence — not the disguise.
Less masking. More intention.
We built CLEAR around a simple standard: every ingredient should have a reason to be there.
Our formula brings together ingredients selected to support the oral microbiome, help capture odor-causing compounds, support saliva and the mouth's natural defenses, and complement enamel wellness.
Not because a longer ingredient list looks impressive. Because oral wellness is more than one pathway.
Freshness should not disappear the moment mint flavor does.
A chewable format designed to fit into real life, not complicate it.
The goal isn't thinking about fresh breath all day. The goal is forgetting you ever worried about it.
Oral wellness without the pharmacy feel.
We believe something you use every day should feel considered.
That's why CLEAR is intentionally minimal — from the formula to the packaging to the language we use.
No loud promises. No fluorescent mouthwash aesthetic. No attempt to make oral care feel embarrassing.
Just a cleaner, more elevated approach to something almost everyone wants: the confidence to get close without thinking twice.
Made for the moments where distance shouldn't be part of the conversation.
Across the table. Across the pillow. In the car. After coffee. Before a kiss. CLEAR exists so your breath can become one less thing standing between you and the moment.
Clear breath. Clear mind.
Daily oral wellness designed to help fresh breath feel less like something you manage — and more like something you simply expect.
Discover CLEAR